Prior to local/regional and national elections in 2010-11, the program also worked to focus voters’ attention on key policy issues by disseminating information on important local, regional, and national issues. DAP helped the Government of Peru design its Voto Informado (Informed Vote) campaign which, as of March 2011, was supported by: Twitter; Facebook ; RSFeeds; and YouTube. To strengthen its social mobilization and web-based efforts, DAP launched a media intervention - Se Buscan Peruanos que no se Dejen Mecer (Wanted: Peruvians Who Don’t Give Up) and Agua que Hace Decir la Verdad (Water that Makes You Tell the Truth) through a variety of channels (print materials, online videos, radio spots, web platform ) to generate enthusiasm to focus on the primary objective of increased democratic participation.

The DAP program website invites citizens to ask questions, get involved, connect with each other, and spread the word about democracy in their communities through an engaging online platform. Through the Web site, forums, and a blog, the online platform is helping DAP to build a nationwide network of advocates and representatives that carry the program’s messages throughout the country.

Democracy and Governance.